Following yesterday’s news that Amazon Prime Video India had made its biggest direct-to-service movie acquisition with the Amitabh Bachchan and Ayushmann Khurrana comedy Gulabo Sitabo, the streamer…
producer Vikram Malhotra about how the Indian market is coping with the pandemic, during which he revealed the biopic was being pushed from its original theatrical date in June.
India is a major target market for streamers due to factors including its enormous population and high internet penetration. Disney Plus Hotstar is currently the leading streamer in the country, with more than 300 million users and north of eight million subscribers. Amazon and Netflix have also looked to establish strong footing in the market in recent years and have been ramping up spend on acquiring content and producing originals in India.
“Over the last two years, Prime Video has become the destination of choice for our customers to watch new releases, across languages, within weeks of their theatrical release,” said Vijay Subramaniam, Director and Head, Content, Amazon Prime Video, India. “Now we’re taking this one step further, with seven of India’s most anticipated films premiering exclusively on Prime Video, bringing the cinematic experience to their doorstep.
“Prime Video with its deep penetration in India, with viewership across over 4,000 Towns and Cities, and its world-wide reach in more than 200 countries and territories, will give a large global release footprint to these films,” added Gaurav Gandhi, Director and Country General Manager, Amazon Prime Video India.. A legal drama starring Jyothika, Parthiban, Bhagyaraj, Prathap Pothen and Pandiarajan, Ponmagal Vandhal. The movie is written and directed by J.J.
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