U.S. consumers will have the option to pay an extra $2.99 a month to remain ad-free.
Amazon.com Inc. said Friday it will add limited advertising to its Prime Video product starting in early 2024, becoming the latest streamer to resort to an ad-based tier.
Ads will be introduced in the U.S., U.K., Germany, and Canada in early 2024, followed by France, Italy, Spain, Mexico and Australia later in the year. Netflix Inc. NFLX, -0.44% has already added an ad-supported tier to its product lineup, after years of resisting that move. That company is planning to roll it out over multiple quarters. Chief Financial Officer Spencer Neumann said at the Bank of America conference in New York earlier in September that a “healthy proportion” of accounts are moving in that direction, while acknowledging that building an ad business is challenging.
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