AmazonSmile, which launched in 2013, made donations to charity when users shopped using its subdomain.
. The program has been advertised as an easy way to donate to a user’s favorite charity simply by buying goods through Amazon. Now AmazonSmile is making customers AmazonFrown as the company announced that it is planning to “wind down” the program on February 20.
“In 2013, we launched AmazonSmile to make it easier for customers to support their favorite charities. However, after almost a decade, the program has not grown to create the impact that we had originally hoped,” the company wrote in . “With so many eligible organizations—more than 1 million globally—our ability to have an impact was often spread too thin.”Amazon said that it will continue to provide the charities hosted on AmazonSmile with revenue from shopping until the program closes next month as well as a one-time donation equivalent to three months of what they earned in 2022. The company also claims that AmazonSmile has hosted over 1 million U.S.
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