Amazon's Fire TV and Roku are expanding into key European markets like the U.K. and Germany.
, would go for sale in the U.K. and Germany. Amazon's Fire TV software provides access to thousands of channels, apps and live content from one platform.
"I don't really like to think about it as international," Marc Whitten, the vice president of Fire TV at Amazon, said in an interview in Berlin last week. "I like where our customers are and want great TV. I want to bring them a really great experience." The announcements highlight the competition between Roku and Amazon to bring their success in the U.S. market to millions of customers in Europe. The two companies are almost neck-and-neck in their quest for viewers with Fire TV reporting 37 million monthly active users globally, compared to Roku's 30.5 million active users.
In interviews from Berlin, both companies dismissed concerns about competition and welcomed new streaming services likeSome analysts say the European market poses unique challenges for the streaming platforms. One question is how the region's privacy law called GDPR would affect targeted advertising on the platforms.
"Near-term, we believe privacy-related concerns will become more important for the sector; especially, as more legislation is, potentially, enacted on a global basis," D.A. Davidson, senior research analyst Tom Forte, said in
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Amazon is planning to bring a biometric payment method to Whole FoodsAmazon's biometric payment method at Whole Foods would allow Prime users with a card on file to scan their hand at checkout to make a purchase.
Read more »
Opinion: The Amazon rainforest is still burning and we're all in dangerMore than President Trump’s latest gaffe or the Democrats' poll numbers, this is the real breaking news: “Rain forests go, and so do we.”
Read more »
You Can Buy A Two-Story Tiny House On Amazon That Comes Complete With A PatioYou can buy a two-story tiny house on Amazon that comes complete with a patio
Read more »
These Four Companies Still Refuse To Sell On Amazon, Despite Its Market DominanceA handful of consumer brands have still opted to reject the Amazon channel, despite the marketplace accounting for 50% of all e-commerce sales. Here's how some brands are successfully navigating online sales without Amazon.
Read more »
This $15 Plant From Amazon Will Turn Your Yard Into A Monarch Butterfly ParadiseThis $15 plant from Amazon will turn your yard into a monarch butterfly paradise
Read more »
To fill 30,000 jobs, Amazon plans hiring events in 6 citiesAmazon is going on a hiring spree.
Read more »