Amazon.com defended its business strategies in India as it came under fire from ...
) defended its business strategies in India as it came under fire from a local trader group on Friday over discounted products on the global e-commerce giant’s website.
New e-commerce foreign investment rules that took effect in India from February were designed to help small traders by curbing heavy online discounting, but traders have complained that big online retailers use complex business structures to circumvent the rules and continue to burn billions of dollars to offer discounts.
Sundaram hit back with a personal example, saying he had once spent half a day once walking around New Delhi markets to buy an air conditioner and managed to secure a discount of 6,000 rupees.The new rules introduced in February followed complaints from small traders who said that the e-commerce giants used their control over inventory from affiliated vendors to create an unfair marketplace.
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