The deal will bring the Apple streaming service and its content to the Prime Video ecosystem as an add-on subscription, joining Max, Paramount+ and other streaming options.
The deal will see Apple TV+ join streaming services like Max, Paramount+, AMC+ and Starz as a subscription add-on for Prime Video subscribers. Apple TV+ will cost $9.99 pr month, and as with other streaming add-ons for Prime Video, users will be able to watch all their content within the Prime Video app. Apple TV+ will be added later this month.
“Our companies do a lot of business together, and want to thank Eddie Cue, who I know isn’t here tonight, but he and his team have done a great job with this deal, and we’re excited to get it going,” Hopkins said of the deal. “We want to make Apple TV+ and its award-winning library of series and films from the world’s greatest storytellers available to as many viewers as possible,” said Eddy Cue, Apple’s senior VP of services, in a statement. “We’re thrilled that Prime Video will now offer Apple TV+, giving viewers an incredible breadth of viewing options.”
Why would Apple TV+ want to strike a deal with Prime Video? As Cue noted and Hopkins argued, it is about scale, with Amazon having a lot of it and Apple TV+ still very much a smaller streaming player. Hopkins said that Prime Video has “hundreds of millions” of users. “I think having this engagement around the world with Prime members accessing Prime Video is a real great platform for other partners to be able to reach them, easy access to the subscriber base, one stop shop, easy navigation, one click subscription, right in one app,” Hopkins said. “And I think that’s what that’s what’s attracting partners.”. It is also the global streaming home of Major League Soccer.
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