Before starting Food52 with Merrill, I was a food writer and editor at the New York Times. I've written several books, including 'Cooking for Mr. Latte' and 'The Essential New York Times Cookbook.
When you’re in kitchen and home e-commerce, the holiday season is Game Time. We’re now in the fourth quarter, and the clock is winding down, and the team is summoning its energies for one last push! Tomorrow is the last day of orders for guaranteed Christmas delivery—and, btw, today and tomorrow we’re offering 20% off! This is when we start assessing our performance—whether or not we found an assortment of products that resonated with you.
This week, I’m sharing the sleeper hits, with some stats and observations from Jackson, who heads up our Shop team: 374 units sold in Q4. They've been a sleeper all year long, and I think it's the specialized function of each towel that makes them so exciting. Also an underrated gift—I personally would love new kitchen towels, but never buy them for myself.
136 units sold in Q4. Wireless LED lamps have been the consistent winners in lighting since we did our big relaunch in September, and this one stands out to me based on its selling as well as its shape—it feels much more like a corded, full-size lamp rather than the usual wick- or lantern-style wireless offering.Most holiday brews are dark and too heavily spiced, so we decided to fix that.
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