Singer-songwriter Ama Lou shares her raucous weekend in Ibiza with Loewe. See more:
, the line that Jonathan created in 2016 to speak to the Spanish island’s bohemian sun-drenched sense of style. It is a partnership with Armin Heinemann’s world-renowned boutique, Paula’s, which was established in 1972 in the heart of Ibiza’s Old Town, taking cues from the era’s hippie revival and the colourful, vibrant ethos that has attracted visitors for decades.
The real occasion, however, was Loewe’s takeover of the iconic Las Dalias market, a space that began as a bar on the side of the road in the 1950s, and subsequently grew into a Saturdays-only hippie market in the mid-1980s. There were stalls selling Loewe wares, of course. Honeysuckle and marijuana-scented candles, towering installations of straw baskets with those distinctive leather tabs, and trippy sunglasses for venturing into the conveniently located nightclub next door.
Anyway, it was the kind of moment you had to be there for. Which is why we asked Ama — a preternaturally-gifted creative, as evident through her playful music videos and agile vocals — to take us inside her whirlwind weekend under the Ibizan sun, hanging out with an international motley crew of models, actors, and artists united by a love for Loewe’s tie-dyes and neon-hued basket bags.
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