'Why did I think publicly belittling people who still engage, promote, and profit off of fast fashion is an effective way to shift them towards slow fashion?' Influencer Marielle Elizabeth weighs in.
Ethical fashion has always had an air of moral superiority. I would know—I’ve been an ethical-fashion influencer for half a decade. On the kind end of this spectrum is a close-knit, in-the-know community with shared values and tastes. The same way that fans of Comme des Garçons or Rick Owens can identify which collection a particular garment came from, Ace & Jig customers recognize the brand’s distinct woven pieces and forge friendships on the spot.
I felt that way until I found myself in a room with a half dozen macro-influencers . I was giving a speech about my journey into ethical fashion, and I came face-to-face with the consequences of stoking the fires of ethical-fashion moral superiority. The other influencers were afraid of me. They assumed I was there to shame them.
and Earth Day, I’ve been reconsidering my tactics and wondering: What does encouraging collective change really look like, and how are we currently falling short?is familiar with. Her aspirational travel and lifestyle accounts are followed by more than 150,000 people across Instagram and TikTok, and she knows what it feels like to be judged by influencers like me.
There is no denying the inaccessibility of ethical and sustainable fashion—it’s more expensive than fast fashion, many brands don’t have inclusive sizing, and it takes a lot of effort to vet a brand when greenwashing is so prevalent.
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