Alphabet sales drop for first time on Google ad cutbacks in pandemic

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Alphabet sales drop for first time on Google ad cutbacks in pandemic
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Google parent Alphabet Inc beat Wall Street estimates for quarterly revenue on Thursday, as more advertisers tapped the world's most used ...

OAKLAND, Calif./BENGALURU: Google parent Alphabet Inc's quarterly sales fell for the first time in its 16 years as a public company, but the 2per cent slide was less than expected as many advertisers stuck with the world's most popular online search engine during the pandemic.

Google's ads business has long trended with the broader economy, and the U.S. economy contracted at its steepest pace since the Great Depression in the second quarter, the Commerce Department said on Thursday. About 66per cent of Alphabet's revenue came from Google search and YouTube ads, 12per cent from ads sold on partner properties online, 8per cent from its cloud business and 14per cent from its mobile app store and about a dozen other smaller businesses.

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