Alphabet reportedly placed an offer to purchase Fitbit to push into the wearables market - Business Insider

Acquiring Fitbit could boost the reach of Alphabet subsidiaries Verily and Google Health with consumers:

But Alphabet's lack of a wearable platform is a noticeable gap in its broad healthcare play when compared with rival Apple: Leveraging the Apple Watch's huge consumer footprint, Apple has demonstrated its ability to improve clinical study recruitment and is positioning its wearable line to be an invaluable platform for

across a variety of health conditions. If Google manages to close a deal with Fitbit, it could expand the company's reach with consumers and, perhaps more importantly, provide troves of patient health data to fuel research at Alphabet subsidiaries., Business Insider Intelligence's expert product suite keeping you up-to-date on the people, technologies, trends, and companies shaping the future of healthcare, delivered to your inbox 6x a week.

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