The companies surpassed quarterly revenue expectations this week and posted positive metrics for their ad businesses.
advertising businesses of Google, Meta Platforms and Snap signalled that the growing adoption of artificial intelligence was drawing marketers to digital platforms even in an uncertain economy.
Alphabet posted a 9.5% bump in ad revenue in the July-September quarter, ahead of Wall Street estimates Alphabet posted a 9.5% bump in ad revenue in the July-September quarter, ahead of Wall Street estimates. Its YouTube ads business witnessed a 12% jump in growth. The results suggest the ad market rebound remains on track, analysts said, led by spending from retail companies. They pointed to Google and Meta as the biggest potential beneficiaries.
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