Alphabet blamed declined engagement on YouTube for a sharp decline in ad revenue growth.
According to Porat, YouTube was one of the culprits.
changes to YouTube's algorithms designed to stop "borderline content and content that could misinform users in harmful ways" from appearing in the feed of recommended videos you see on the side of a video page. But all of those garbage videos also kept engagement high. It kept YouTube users tuned in to their feeds beyond the video they came to watch, even if theYouTube was literally incentivized to keep its algorithms pumping junk to the top of people's feeds so people would keep watching and the ad dollars would keep flowing. A devastating
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