As Latin music continues to grow stateside, Coachella will feature GrupoFirme, NatanaelCanoo and Banda_MS, as well as Anitta, KarolG and PablloVittar.
, Cano has stoked interest in the norteño art form by combining acoustic guitar licks with trap beats and a melodic flow inspired by rappers like Drake and Bad Bunny.
“Every time someone mentioned the festival to me, they’d say how hard it is to get in. I never really saw myself being invited,” said Cano over the phone. “But I’m extremely grateful and excited to bring my culture to Coachella. I want the world to enjoy and get a good clear view of where I come from, and why I love it so much.
“I think the real challenge is actually for the people who don’t know banda music, people who don’t even know Spanish,” Silvas said. “I just hope it can provoke something in them — to make them move, dance, scream, whatever — but something positive about Mexico.”‘People aren’t meant to be understood,’ says Long Beach rapper Vince Staples, whose latest album is a love letter to his Ramona Park neighborhood.
Masters of the brass-heavy genre known as banda, the Mazatlán, Sinaloa, group have not only earned 12 Billboard Latin Music Awards, but they have smartly navigated their ascent by collaborating with artists across borders, like Snoop Dogg and Becky G in 2020’s ““We are committed, not just to a good show, but to open doors for more banda music at Coachella,” said Silvas. “We’re just down to make something interesting happen.
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