Executives from the brand discuss meeting the modern luxury and lifestyle needs of its community.
’s third edition of its winter Alo Atelier collection includes pieces designed to elevate winter active and après-ski activities. The elevated collection represents the brand’s continuation into theSimilar to other collections, Alo Atelier has been designed for the consumer to wear both in the studio and on the street with 62 pieces in total. Pieces have been created to mix and match and are available in black, ivory and sand with pricing ranging from $128 to $1,400.
“We understand that wellness goes beyond diet and exercise — it’s a daily choice, a lifestyle that encompasses both mind and body,” said Nacewicz. “Alo embodies this higher state of mind and this deeper connection to yourself and others. We inspire and empower people to show up as their best selves and live the life they want to live.”
With this collection, she said, Alo is catering to consumers who prioritize quality, timelessness and the ability to curate a capsule wardrobe that moves seamlessly across every aspect of their lives from active pursuits to intimate dinners and glamorous soirées.
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