The most popular influencers are men, who are increasingly becoming radicalized in the age of Trump.
More Americans are regularly getting their news from social media influencers, including 21% of all adults and 37% of surveyed 18 to 29-year-olds, according to a new report from the. And with news on Monday that the Associated Press is laying off 8% of its workforce, the Pew report is just the latest sign that news consumption in the U.S. will likely continue to skew away from traditional institutions in the coming years.
From there, the study looked at the social media habits of 10,658 Americans from July 15 to Aug. 4, 2024, and their consumption of content from thewith sufficiently large followings identified on social media. The big names include right-wingers like Benny Johnson, Dinesh D’Souza, Matt Walsh, Jack Posobiec, and Charlie Kirk, while the liberals include people like Brian Tyler Cohen, Ashley Judd, and Heather Cox Richardson.
The study found that 50% of the most popular influencers had a presence on Instagram, the second most popular platform for news influencers. The rest of the list included YouTube , Facebook , Threads , TikTok , LinkedIn , Rumble , Telegram 7%), Truth Social 5%), Gettr , Gab , and BitChute . There were no influencers on Bluesky, which again, may be an interesting thing to look at a year from now if Pew repeats the study.
There was also a big difference in generations. While 21% of U.S. adults overall say they regularly get news from influencers on social media, 18-29-year-olds topped the list at 37%, with 26% of 30-49-year-olds saying the same. Just 15% of Americans 50-64 say they regularly get news from influencers, and 7% of 65+ report the same.
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