This year saw an influx of celebrities entering the beauty industry with their own brands.
, exclusively at Target and teamed with beauty brand creator and incubator Maesa for the line.
“We are going to constantly push innovation to be able to reach a place where we’re amazingly sustainable, but at the same time have superior product for a very affordable cost,” Chopra Jonas told WWD. “We’ve spent less on the bottle and spent so much more on the product. And it’s better for the earth than most. It’s a step in the right direction, and you can afford it. I think it’s the trifecta of that — that was the gap for me.
. The women teamed with dermatologist and chief medical officer Dr. Karen Kagha to create the brand, which offers an at-home DNA kit that gives customers a recommended regimen of beauty products based on their results.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Streamline Your Routine With these October 2021 Beauty LaunchesGet to know the October 2021 beauty launches we're excited about, including travel and gym bag friendly makeup and new hair and body products.
Read more »
The Cutest Celebrity Baby Photos of 2021Brody Jenner – and his mom -- reacts to ex Kaitlynn Carter’s baby news (via toofab)
Read more »
The Missoma advent calendar 2021 is finally here and it's a beautyShop the best jewellery advent calendars for a sparkling Christmas 2021 from Missoma to Astrid & Miyu, Swarovski to Avon & more, with gifts including earrings, bracelets, necklaces and charms.
Read more »
EltaMD's Celebrity-Approved Sunscreen Is On Super Sale at AmazonEltaMD's UV Restore Sunscreen Is On Super Sale at Amazon
Read more »
EltaMD's Celebrity-Approved Sunscreen Is On Super Sale at AmazonThe super-lightweight, super-effective eltaMD sunscreen feels like you're wearing nothing at all.
Read more »
11 celebrity-approved beauty buys to snap up in the Amazon sale right now - up to 50% offShop the Amazon beauty sale for products loved by Kate Middleton, Amanda Holden, Mrs Hinch and more royals and celebrities, from hair to skincare and perfumes.
Read more »