Growing from a small San Diego-based mail-order company to a glossy cultural touchstone, the International Male catalog helped define an entire era of fashion.
October 14, 2022A new documentary looks back on the influence of the International Male catalog, which influenced fashion and pop culture — who can forget the"puffy shirt" inGrowing from a small San Diego-based mail-order company to a glossy cultural touchstone, the International Male catalog helped define an entire era in fashion.
directed by Bryan Darling and Jesse Finley Reed, premiered at New York’s Tribeca Film Festival in June. It will make its Dallas debut Sunday, Oct. 16, at the Alamo Drafthouse as part of the Dallas International Film Festival. The journey from subject to screening came about serendipitously. The film was originally envisioned as a breezy little short, but it wasn’t long before the duo realized that they had a subject with some meat on their hands. Often the first glimpse of an alternate world for sheltered Midwestern kids, the glossy pages of International Male displayed handsome men with chiseled abs posing in exotic locales, proving there was an exciting life to be had out there.“For a lot of young men and boys, this was their gateway, a window into the world," Darling says.
Initially hired to do window displays in an International Male store, Dalton Wolfe was promoted to art director, where she would find herself doing everything from booking models to crafting layouts to pinning underwear — all to better show off a model’s attributes, which wasn’t the worst part of the job.
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