All About Duchess Meghan’s New Brand, American Riviera Orchard

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All About Duchess Meghan’s New Brand, American Riviera Orchard
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The Royals know fashion and their summer looks are no exception. Here are the best summer royal outfits.

Duchess Meghan may not be going back to blogging, but she will be selling some vegan jellies—and we could not be more on board.On Thursday, the Duchess of Sussex quietly opened an Instagram account for her new Montecito, California–based lifestyle brand, American Riviera Orchard. And while she has disclosed almost nothing about the venture, the trademark application provides more details.

”A friend of the duchess told Harper’s Bazaar royal editor-at-large Omid Scobie last year, ahead of the release of his book Endgame, that Meghan’s brand would be “something more accessible” than Gwyneth Paltrow’s luxury wellness platform Goop. “Something rooted in her love of details, curating, hosting, life’s simple pleasures, and family.”Meghan has, after all, always been a tastemaker. On her old blog the Tig, she regularly wrote about good food, fashion, beauty, and travel.

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