Alienware AW2725Q review: An exceptional OLED gaming display

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Alienware AW2725Q review: An exceptional OLED gaming display
EngadgetAlienwareIgor Bonifacic
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After double majoring in unemployment (English and Art History), Igor’s career prospects were, to say the least, limited. It was either become a teacher or a writer. Thankfully, he went with the latter.

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. In 2023, I tested my first OLED gaming monitor for Engadget , the LG 27GR95QE.

Coming from an IPS LCD, the LG screen was transformational. Its WOLED panel produced inky blacks that made every game look incredible, and it allowed me to experience HDR gaming on a PC for the first time. But as amazing as that monitor was, it was a first generation product and it had a couple of problems. It produced text fringing that made it distracting to use for productivity tasks, and it would flicker whenever I enabled NVIDIA's G-Sync smoothing. I ended up recommending the LG 27GR95QE with a few caveats in my first, but anytime in the last two years that I've considered buying an OLED for myself I've held off. The panels have gotten better, but if I'm going to spend $800 or more on a new monitor, it better be perfect or at least close to it. I think I've finally found the OLED monitor I would recommend without reservation, and I'd even buy it for myself. As long as you own a GPU that can drive it, Alienware's new AW2725Q is an exceptional gaming display. With a 4K resolution and 240Hz refresh rate, it's fast, sharp and delivers nearly flawless image quality across both SDR and HDR applications. Oh, and did I mention it's substantially cheaper than the competition? If you're in the market for a high-end gaming monitor, this is the one to buy.At $900, the Alienware AW2725Q is one of the best OLED gaming monitors you can buy right now. It offers tremendous image quality and motion clarity, alongside excellent HDR performance.The AW2725Q marks the debut of Dell's new AW30 design language for Alienware products. It's been a while since I've seen one of the company's devices in person, and I was worried the monitor would look gaudy on my desk. Thankfully, the AW2725Q is not that; in fact, it has one of the more understated designs I've come across. Dell offers the AW2725Q in a single color: Interstellar Indigo. It’s a subtle hue that's more interesting than the usual black you see on so many competitors. The monitor also has minimal Alienware branding. On the back of the display, there's the company's trademark alien logo, while on the front you'll find its badge. The logo lights up. You can change the color of the LED or turn it off from the on-screen display menu.Like most Dell monitors, the AW2725Q offers plenty of ports. To start, it comes with two HDMI 2.1 connections. One of them supports eARC, so you can connect the monitor to a soundbar and a PS5 or Xbox Series X/S. It also has three USB-A ports and a single USB-C connection capable of 15W power delivery. The AW2725Q has the same flatDell cut a few features to get its monitor to $900. First, it's missing a DisplayPort 2.1 output, meaning it's limited to the older 1.4 standard. As a result, the AW2725Q needs to rely on Display Stream Compression to output a 4K signal at 240Hz. On paper and in practice, that's not much of a reason to skip over Alienware's monitor. As the name suggests, DSC is a compression algorithm. It's not technically lossless, but it is"visually lossless," and unless you pixel peep, it's difficult to notice a difference between a DSC signal and an uncompressed one over DisplayPort 2.1. Besides, you'll need one of NVIDIA or AMD’s latest GPUs to take advantage of the new standard anyway. The AW2725Q's other compromises are more notable. The MSI and ASUS models offer faster 98W and 90W power delivery over their USB-C ports, making them better for charging a laptop quickly. The ASUS monitor also comes with a KVM switch, in case you want to use a single keyboard and mouse to control more than one computer. Those are all nice to have, but not features I would pay an extra $200 or $300 to get on a new monitor, especially one I plan to use primarily for gaming.Although I've seen more than a few OLED monitors in the past, the AW2725Q was immediately impressive. As I mentioned earlier, it features a QD-OLED panel made by Samsung, and this specific model marks the first time that company has offered a 4K resolution on a 27-inch panel. That might seem like overkill, and in a way it is.That said, there's one major benefit to the AW2725Q's 166ppi pixel density. This is the first OLED monitor I've used that doesn't sacrifice text clarity. With earlier generations of OLED panels from both Samsung and LG, I found the text fringing really distracting, making them impractical for most productivity tasks. With the AW2725Q, that problem is almost entirely solved, making it not just a great gaming monitor, but a great monitor period. The AW2725Q offers 99 percent DCI-P3 coverage. Out of the box, my unit needed some calibration, as the green diodes were slightly overpowering everything else. Once I ran the monitor through DisplayCal, the AW2725Q looked nearly perfect. Colors were vibrant without being overbaked. If you want to use the AW2725Q for design work, Dell includes an option to clamp down the display to sRGB in the OSD. Speaking of the OSD, it's well laid out and easy to navigate thanks to a joystick that's just big enough not to feel fiddly.The AW2725Q has a glossy coating that accentuates the panel's ability to produce deep blacks and vibrant colors. In a dimly lit room, the Alienware monitor outputs an image that's almost three-dimensional. When I went to revisit older games, even ones that were mastered in SDR, I felt like I was seeing artistic details I hadn't noticed before. Of course, the tradeoff with a glossy coating is that reflections are far more pronounced. Additionally, one of the quirks of QD-OLED panels is that their black pixels can look gray in rooms with bright ambient light. At first I found this frustrating, but once I got better about using my blinds to manage the light coming through the window, the tradeoff was more than worth it. In that way, the AW2725Q is like any OLED screen: it needs proper lighting to look its best. Once I had the screen dialed in, the AW2725Q was equally great for both immersive and competitive gaming, thanks in part to its 240Hz refresh rate. Coming from a 165Hz monitor, I didn't think the faster refresh rate would make games feel noticeably smoother, but I was wrong. Even when my NVIDIA RTX 3070 GPU wasn't able to saturate the display fully, in games likefor example, I didn't see any blur or smearing. Much of that is thanks to the 0.03ms pixel response time. One of the nice things about OLED monitors, especially if you're running a less powerful GPU like I am, is that you don't need to worry about overdrive modes. I saw VRR flicker when I had G-SYNC enabled, but it seemed less pronounced than what I've seen on older OLED monitors like the LG 27GR95QE.Everything I mentioned so far applies to SDR gaming, but the AW2725Q really comes into its own when you enable HDR. It's a VESA True Black 400-certified display. In dark, atmospheric games like, the AW2725Q's ability to produce true blacks and a near-infinite contrast ratio is transformational. The screen greatly enhances the ambience those games strive to achieve, thanks to dark scenes that aren't washed out by the glow you get on IPS displays. do rate the AW2725Q highly, though. They found the monitor can peak at 220 nits in its SDR mode, and sustain around 260 nits of peak brightness across a full screen during HDR operation. If you're coming from an LCD display, I imagine the AW2725Q won't disappoint, even if it doesn't get as bright as some other OLEDs on the market.A few weeks is not long enough to stress the AW2725Q for burn-in, but from what I've seen so far, with decent care, the panel should last for years. First of all, the monitor comes with a suite of maintenance features. One of those will refresh all the pixels on the panel so they don't get stuck. You can start the process manually through the OSD. The AW2725Q will also initiate the process on its own after you turn off your computer or it goes to sleep. The entire procedure takes about five minutes. There are also self-diagnostic tools for the panel and fan at the back of the display. In the US, Dell offers a three-year warranty on the AW2725Q, with burn-in protection included in the coverage. Not every manufacturer does this with their OLED monitors, so the fact Dell does is nice and makes the AW2725Q a smarter long-term purchase.Normally, when I review a product, I can't wait to get back to the device I was using before. I try to be thoughtful about my buying habits, and only purchase things I know will serve me well for years to come. So the best thing I can say about the Alienware AW2725Q is that I'm not looking forward to sending it back. It is an amazing display that has made one of my favorite hobbies more enjoyable. The fact it costs $900 is icing on the cake. Yes, it's still more expensive than your average IPS gaming monitor, but it's cheaper than the competition without sacrificing visual quality. If you're in the market for a 4K OLED, I would only skip the AW2725Q if you have the desk space to accommodate a 32-inch screen and you prefer that size.

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