The shopping bonanza was bigger than ever this year.
; Alibaba made over half of that number in just 24 hours, according to the company’s GMV figures.
Concerns that the U.S.-China trade war might lead to a boycott of American brands by Chinese consumers were not borne out: The U.S. came in second in terms of GMV sold to China, with jewelry and apparel the most popular categories, Jacob Cooke, CEO of e-commerce tech and marketing firm WPIC,A number of celebrities added
to this year’s event: Kim Kardashian hosted a livestream on Tmall to promote her fragrances, while Taylor Swift headlined the opening gala with a live performance in Shanghai., after 18 hours and 31 minutes topping last year’s 1.042 billion. Over 200,000 brands participated in the shopping festival this year—including more than 22,000 international brands from 78 countries—with one million new products on offer.
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