Less than a week after its world debut, Alfa Romeo has been forced to change the Milano's name to Junior over a controversial product law.
Milano's production in Poland and not Italy violates a law forbidding the use of Italian sounding names being used on products not made in Italy., Alfa Romeo has been forced to rename the newcomer in response to a law prohibiting Italian sounding words from being used on products not manufactured in Italy.’s hometown of Milan, when production takes place at the Tychy plant in Poland that also produces the Milano’s e-CMP platform underpinned siblings, the Jeep Avenger and Fiat 600e.
“We are perfectly aware that this moment will remain engraved in the history of the Brand. It’s a great responsibility but at the same time it’s an exciting moment,” Alfa Romeo boss, Jean-Philippe Imparato, said.“The choice of the name Alfa Romeo Junior is completely natural, as it is strongly linked to the history of the brand and has been among our favourites and among the public’s favourites since the beginning.
“We decided to change the name, even though we know that we are not required to do so, because we want to preserve the positive emotion that our products have always generated and avoid any type of controversy,” Imparato concluded.Set to be offered with either a mild-hybrid powertrain or a full electric, the latter an Alfa Romeo first, the Junior will still go on-sale from the third quarter of the year in Europe, with South Africa availability only likely in 2025 if confirmed at all.
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