Alfa Romeo Premieres New Dealership Design In Milan | Carscoops carscoops
, Alfa Romeo’s newest vehicle, the Italian automaker is also updating its brand identity with a new dealership design. The new style made its debut at its flagship location in Milan.‘s new design will be marked by its rich use of materials and its restrained use of color. Together, they are intended to convey the automaker’s premium nature and modernity.
Upon arrival, customers will be greeted by a lustrous red column outside of the dealership that literally reflects the customer back inDacia Debuts A New Logo And Brand Identity For Its Cars And Dealers Alfa red continues inside through LED lights and is played against multiple shades of gray, which the brand says “is capable of expressing the brand’s ‘premiumness’.” It also includes feature walls covered in unique, textural materials whose color is intendedNods to Alfa’s racing technology are also scattered throughout the space.
Divided into themed spaces, in addition to viewing cars customers can also buy merchandise or simply relax in of the dealership. It also features a “Join the Tribe” area, which is a digital portal through which visitors can look at the future models the brand is planning.of the first flagship store in the world with the new Brand Identity is a crucial moment for us and an opportunity to inspire the world from Italy by staying true to our roots,” said Francesco Calcara, senior VP of global marketing and communication at Alfa Romeo.
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