Alfa Romeo has reversed its plan to become fully electric by 2027, opting instead for a multi-energy approach that includes gasoline, plug-in hybrids, and potentially electric vehicles. This shift comes as the brand faces declining sales and seeks to revitalize its dealer network.
Alfa Romeo is abandoning its ambition to feature an all-electric model range by 2027. The Italian brand now favours a multi-energy strategy, announced Chris Feuell, Director of Alfa Romeo North America, at a meeting at the NADA show.Initially, Alfa Romeo had planned for the Tonale plug-in hybrid, launched in 2023, to be the last model introduced with a gasoline engine. However, Feuell, in place at the head of Alfa in North America since December, revealed a major change of direction.
The 2025 Alfa Romeo Tonale PHEV | Photo: Alfa Romeo Alfa Romeo's U.S. network now numbers 110 dealers, compared with 150 previously. Dependence on a 100-percent electric portfolio would jeopardize their viability. Chris Feuell was blunt about the state of affairs at Alfa: “Sales fell 38 percent in the fourth quarter and 19 percent in 2024, marking a fourth consecutive year of decline.
By adopting a multi-energy strategy, Alfa Romeo hopes to revitalize its dealer network and meet the expectations of a diversified customer base. The challenge will be to reconcile this transition with improved quality and financial results.
ALFA ROMEO ELECTRIC VEHICLES MULTI-ENERGY STRATEGY SALES DECLINE DEALER NETWORK
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