Kat Tenbarge is a tech and culture reporter for NBC News Digital. She can be reached at [email protected]
In a new Alexander Wang social media campaign for a black, studded purse, four women “unbox” the product and show off its features. At first glance, they appear to be four of the most famous women in America: Ariana Grande, Taylor Swift, Beyoncé and Kylie Jenner. A closer look reveals a twist: They’re celebrity look-alikes, some of whom have made careers out of their impersonations of their famous doppelgangers.
Freund pointed out that Grande already pursued a publicity rights case, in 2019, when she sued retailer Forever 21, claiming that the company used a model that looked “strikingly similar” to Grande for a campaign that appeared to use lyrics and aesthetics from her “7 Rings” music video. The artist later settled the dispute with the company.
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