Alex Coslov has been promoted to a dual marketing role with Republic and Mercury after playing a key role in the campaign for MorganWallen's 'One Thing at a Time.'
Coslov continues to lead marketing for frontline releases for Wallen, Pearl Jam, Eddie Vedder, Greta Van Fleet, Florence + The Machine, Noah Kahan, James Blake and Yung Gravy, reads a statement issued today .Jim Roppo
. “He speaks their language and immerses himself in their respective worlds for every single release. This is his superpower. By doing so, he develops innovative campaigns that reflect their identities and, simultaneously, engage audiences from a fresh perspective. It’s an honor to announce his promotion.”, “we are thrilled to officially welcome Alex to the Mercury family.
Coslov joined Republic Records in 2017 as vp of marketing strategy, and has served as senior vp of marketing strategy since 2021. That five-year run has yielded four CLIO Awards, the annual award program that celebrates excellence in advertising, design and communication. Prior to that, Coslov chalked up four years with dance music brand Ultra Music, where he led its marketing department. Earlier roles included internships with SESAC, Epic Records and Red Light Management.
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