Inspirations from Madrid, the Spanish city where designer Alejandra Alonso Rojas was born, influenced her resort collection's bright, optimistic palette across her elegant, feminine silhouettes.
Alejandra Alonso Rojas’ collections tend to start with inspirations from beachy destinations, but this season, the Spanish designer was feeling homesick for the city she was born in: Madrid.
The hue also reminded her of Picasso’s blue era; tiles of the city’s streets and her favorite paintings — “The Garden of Earthly Delights” by Hieronymus Bosch and “Las Meninas” by Diego Velazquez, which she saw at the Museo del Prado as a child.She said the inspirations came together organically to produce the pretty bright and light blue hues running through her resort collection, as seen on a striking cowl back silk gown.
Thoughtful, hand-done processes speak to her overarching ethos of “reinforcing the concept of slow fashion and a closet that has so many possibilities,” she said.In that vein, the designer adapted her well-known slinky, evening silhouettes into sophisticated mix-and-match sets for day and evening. There were tied cashmere cardigans that could be worn front- or back-facing with full-length bias skirts and fluid silk or sheer organza blouses with skirts or trousers.
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