The first Roxy footwear collection for women and girls will launch in 2024.
Jonathan Frankel, president of Aldo Product Services at the Aldo Group, told WWD sister publication FN in an interview that the company has signed a licensing agreement with Authentic to design, produce and distribute footwear for the firm’s newly acquired
As for what types of styles to expect from Roxy, Frankel noted that the label will release a range of sandals and comfort shoes — two core categories for the brand — utilizing more mixed materials to diversify from only using canvas uppers. “We will also roll out slip-on styles, slippers and then boots as well,” Frankel said.
Frankel said Aldo is gearing up to launch another major partnership “in a couple of months,” but the company is not in search mode for additional licenses. As for Authentic, David Brooks, executive vice president of the company’s action and outdoor sports and lifestyle, said he’s “excited” to expand the partnership with Aldo Group. “We chose to work with the Aldo Group again for Roxy footwear because of their dedication and commitment,” Brooks said. “Roxy is an iconic brand that celebrates the power of women and there is no one better than the Aldo Group to capture that type of strength.
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