If you want a drink at the Paris Olympics, be prepared to shell out. Only fans in pricy VIP areas will have access to alcohol.
was enacted in 1991 as an effort to restrict the public distribution and marketing of alcohol and tobacco in France. The law restricts advertising on television, marketing toward young people and sponsorships by alcohol brands among other regulations. International teams and events with alcohol sponsors are forced to rebrand within France's borders.
A Rugby competition called the Heineken CupThe Tokyo Olympics were likewise slated to prohibit alcohol sales at events. That restriction became moot when the COVID-19 pandemic postponed the games until 2021 and restricted fans from attending. Alcohol consumption was also heavilyAlcohol was sold at the two previous Summer Olympics in Rio de Janeiro in 2016 and London in 2012.
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