It’s arguably a pretty important time for Play Alberta, as the Edmonton Oilers have a shot at a Stanley Cup win and with new, legal rivals en route.
Even though Play Alberta is the province’s sole legal online sportsbook, it still has rivals in the illegal market, in addition to the prospect of new, legal challengers.for a Canadian team since 1993. And while an NHL championship would be huge for many in the Western province — except Calgary Flames fans — it could be doubly so for its only legal online sportsbook, Play Alberta.
“There's a fever pitch going on in the city,” said Dan Keene, vice president of gaming for the AGLC, in an interview with Covers on Friday. “Many Albertans have gotten on the Oilers and we continue to see a lot of action. We've seen increases round-over-round in terms of unique players and overall wagers on the NHL playoffs so far. So it's exciting to see all the activity that's happening.
A press release from the AGLC on Thursday said more than 313,000 players have registered with Play Alberta since it launched in late 2020. The AGLC also said the site took an estimated $5.36 billion in bets for the fiscal year that ended March 31, giving it an overall iGaming market share of more than 45% in Alberta, according to data firm H2 Gambling Capital. is happening with entities not regulated by the province itself and therefore giving none of their revenue back to the local government.
There is just one legal provider of iGaming in Alberta at the moment, which is the AGLC. However, the Alberta government is exploring the possibility of additional providers, passing legislation last month that could allow for an Ontario-like model for online sports betting and iGaming in the province by 2025.
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