“I want the driver to feel cocooned, just as the woman wearing one of my dresses would be,” said AlbertaFerretti. This was her approach in designing the new limited-edition Lancia Ypsilon Alberta Ferretti compact car.
“I imagined it to be more stern, but here they also look at people and design in function of their needs. It’s not so different from my own goal to create looks for my customers,” Ferretti said. A few of her ethereal and glimmering chiffon evening gowns and drawings were on display at Lancia’s headquarters, in color palettes reminiscent of the shade conceived for the car.
Luca Napolitano, Lancia brand’s chief executive officer and a member of parent company Stellantis’ top executive team, said “The Ypsilon model is most loved by women, who represent 65 percent of the total number of its customers, and the choice of color is very important to them.” s desire to represent women “with their thousand different facets, pragmatic and contemporary but also romantic and dreamers — the shade changes magically. If you see at it at sunset, it’s almost as if the light comes from inside the car,” she contended.
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