Ajumma EXP is a group that performs as a lighthearted stereotype of South Korean women, trying to fight against invisibility for women of middle age.
A dance crew of 45 women flash-mobbed their way through San Diego this month, shimmying and twerking to Rihanna, dressed as ajummas, a lighthearted stereotype of middle-age South Korean women who sport sun visors, short permed hair and colorful, often mismatched, outfits. The group, Ajumma EXP, performed to celebrate women of all ages for International Women’s Day and Women’s History Month.
” The history of ajummas In South Korea, where Kim and her co-founder Chin were born, ajummas are treated with respect, fear and derision. The word, which translates roughly into “ma’am” or “auntie,” refers to women between their 30s and 70s, expected to be married, mothers and housewives. Historically they’re women who raised families while filling in the labor shortages due to the Japanese occupation and Korean War.
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