Philadelphia Eagles wide receiver A.J. Brown's unexpected choice to read during a playoff game propelled an obscure self-help book to the top of Amazon's bestseller list. The book, 'Inner Excellence' by Jim Murphy, skyrocketed in popularity after Brown shared his love for the book on the sidelines, emphasizing its role in helping him 'refocus' during both successes and setbacks.
Philadelphia Eagles wide receiver A. J. Brown's sideline reading habit unexpectedly propelled self-help author Jim Murphy 's book, ' Inner Excellence ,' to the top of Amazon's bestseller list. During the Eagles ' 22-10 victory against the New York Giants in the NFC wild-card round, Brown captivated viewers by choosing to focus on a book instead of the action unfolding on the field.
He explained that his sideline reading served as a way for him to 'refocus and lock in despite what may transpire in the game, good or bad,' emphasizing that he wasn't frustrated by his limited playing time. Brown's casual reading session quickly went viral, leading to a surge in interest for Murphy's book. 'Inner Excellence,' previously ranked 523,497th, skyrocketed to the number one spot on Amazon's bestsellers list, surpassing even critically acclaimed novels like Freida McFadden's 'The Housemaid.' The book's popularity was fueled by Eagles fans eager to delve into the principles that Brown embraced, with many reviewers expressing excitement about exploring the lessons within. Murphy, a former minor league baseball player, shared that his book stemmed from his desire to understand how to help athletes develop confidence under pressure. He spent five years researching and writing 'Inner Excellence,' hoping to provide valuable insights for those striving to excel in demanding situations. Brown, acknowledging the mental aspect of football, described the book's teachings as particularly relevant to his game, stating that 'football is 90% mental and 10% physical for me.' He frequently turns to the book for guidance, highlighting passages that resonate with him and emphasizing its ability to help him 'refocus' after both successes and setbacks.Brown's endorsement of 'Inner Excellence' serves as a testament to the book's potential to resonate with a broader audience. His viral moment has shed light on Murphy's work, sparking a wave of interest in the principles of mental resilience and peak performance. The book's sudden rise to prominence reflects the growing recognition of the importance of mental fortitude in various aspects of life, not just in professional sports
Books Viral Trends A.J. Brown Eagles Amazon Bestsellers Inner Excellence Jim Murphy Self-Help Mental Performance Viral Moment Reading Sideline Reading
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