I’ve been writing about technology for two decades and am routinely struck by how the sector swings from startling innovation to persistent repetitiveness. My areas of specialty are wearable tech, cameras, home entertainment and mobile technology.
The fourth generation of AirPods is expected this year, and it’s thought they are about to go into production in readiness for what’s called “the biggest AirPods launch to date,” in the fall., the email newsletter from Bloomberg’s Mark Gurman, who predicts a “record-setting run. The company is planning to produce 20 million to 25 million units of the earbuds, an increase over prior new models.
Gurman also says that the AirPods 4, which will doubtless be called AirPods fourth generation, will be part of a “renewed push into the lower end of the market.” There will be two versions of AirPods 4, it’s claimed, and the current second- and third-generation earbuds will be retired when they arrive. Right now, you can buy the third-gen models for $129, and the older ones for $169, or $179 with a MagSafe Charging case. There’s no news on what the next models will cost, though I’d have thought they would be around the same.Both versions will have a new design and promise a better fit in the ear.
Upgrades are also promised in the software coming this fall, as part of iOS 18. One of these is a hearing aid mode, but this will be restricted to AirPods Pro. After all, iOS 18 will arrive at about the same time as the new AirPods are predicted, so Apple needs extra features to tempt buyers to consider the more expensive Pro models. New AirPods Pro are not expected until 2025.
In a radically different departure, Gurman says, “The company is also working on a hearing-test feature for AirPods. In another health development, all signs point to the new Apple Watch gaining a blood-pressure checker this fall. But it doesn’t appear that the capability will be coming to current models.”
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