Grounded travellers are facing downgrades but some airlines are rewarding loyalty
13 May 2020 - 05:00I discovered last week that, after nearly five years as a British Airways silver card holder, I had been demoted to bronze. It was more than I deserved. I had made just four short-haul return BA trips over the past year and expected to drop to basic blue. But BA operates a “soft landing”, letting passengers down gradually through the tiers.
My flying status is of no consequence, of course, when people are dying and millions are losing or expecting to lose their jobs, including almost 30% of BA’s workforce. Many airlines may not survive this crisis.A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.
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