The ancient Roman Colosseum will be the venue of gladiator fights for the first time in two millennia under a $1.5 million sponsorship deal with Airbnb
FILE - Tourists walk by the ancient Roman Colosseum as it's reflected in a puddle, in Rome, Sept. 5, 2024. will be the venue of gladiator fights — albeit staged — for the first time in two millennia under a $1.5 million sponsorship deal with Airbnb that aims to promote “a more conscious tourism.”
Eight of the platform's users and their plus-ones will be able to participate in faux gladiator fights after the Colosseum's closing time on May 7-8, taking the same underground route used by gladiators in ancient Rome to reach the arena. People can apply for the experience on Nov. 27 at no cost, and the “gladiators” will be chosen by lottery.
Airbnb and other platforms offering short-term rentals “are literally driving people out of not only the city center, but also the outskirts and suburban neighborhoods,” Campailla said.“It seems to me that the purpose of the Colosseum today is to be a tourist attraction, but not to create an amusement park within it,” said Jaime Montero, a tourist visiting from Madrid. “In the end, tourism eats the essence of the cities, here in Rome, as in other capitals.
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