You’ll never look at a pair of Jordans the same way after you see Ben Affleck’s ‘Air.’
the idea, because he knows Nike is a small-time player in the basketball world and he wants nothing but the best and most lucrative for his client. And Nike’s eccentric chief executive Phil Knight , is increasingly worried about his stagnant business. He fears that spending hundreds of thousands of dollars on Jordan could only escalate a financial crisis within the company.: “A shoe is just a shoe until someone steps into it.
These brand stories also tap into some of the same nostalgia for ’80s and ’90s culture as those bigger blockbusters, only they do it in a less ostentatious — and, especially in the case of , more intelligent — ways. Michael Jordan may have been an exciting player on the basketball court, but itself is about as flashy as a well-worn pair of penny loafers, or a beat-up rental car cruising along a North Carolina highway.
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