This hot, new style is literally blowing up.
Air-conditioned clothing could be the coolest trend to hit the market and offer relief in sweltering temperatures.
“By showing air-conditioned clothes in Paris, we hope to be able to suggest new physical forms, but also a sustainable solution to “In Japan, there is a strong impression that it is for people working on construction sites and it is not exactly fashionable, so the challenge for Japanese customers is how we can evolve the design; but overseas, it’s seen as new, cutting-edge functional clothing,” he said.
The Meanswhile team proved this theory true while in Paris for the men’s fashion season when the troupe sported air-conditioned jackets in the City of Light, where passersby were “asking” about the apparel.
Lifestyle Air Conditioning Clothing Men's Fashion Paris Fashion Week Women's Fashion
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