The fourth industrial revolution, in particular artificial intelligence, will drive changes in the world of work and our daily lives.
Technology is reshaping patterns of human development and social interaction. It matters who is in control of these tools. In this regard, the field of psychology is both more perilous and more needed than ever.
We are once again experiencing a spring period. But what seems to set this period apart is the combination of unprecedented computational power and breakthroughs in machine learning, which is the ability of AI programs to synthesise new information autonomously. AI has always been linked to psychology. The founder of modern AI, and the person who gave it its name, John McCarthy, was trained as a cognitive psychologist in addition to computer science.
The accumulation of digital data empowers these untoward actors. For example, the Cambridge Analytica firm had an army of data scientists who were working with psychology models and building profiles of individuals to nudge their voting behaviour in a certain direction. Targeted: My Inside Story of Cambridge Analytica and How Trump, Brexit and Facebook Broke Democracy
The field of developmental psychology is currently grappling with the effect of technologies on those who grow up in our technologically saturated world. Peer-reviewed research indicates that the early use of social media has caused behavioural differences between the current generation of adolescents and its predecessors in areas such as emotional reaction and opinion formation.
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