AI video company Runwway has announced a partnership with Lionsgate that will see a custom video model trained on the studio's catalog.
AI video company Runwway has announced a partnership with Lionsgate that will see a custom video model trained on the Hollywood studio’s extensive catalog.This access to legally clear training data is unusual for generative AI companies which typically don’t ask permission from copyright holders when using content to train models.
“Runway is a visionary, best-in-class partner who will help us utilize AI to develop cutting edge, capital efficient content creation opportunities,” says Lionsgate Vice Chair Michael Burns. “Several of our filmmakers are already excited about its potential applications to their pre-production and post-production process. We view AI as a great tool for augmenting, enhancing, and supplementing our current operations.
“We’re committed to giving artists, creators, and studios the best and most powerful tools to augment their workflows and enable new ways of bringing their stories to life. The history of art is the history of technology and these new models are part of our continuous efforts to build transformative mediums for artistic and creative expression; the best stories are yet to be told,” adds Runway co-founder and CEO Cristóbal Valenzuela.
News of the deal hasn’t gone down well on social media with filmmakers expressing their horror at the arrangement. “I don’t think I’ve ever seen a grosser string of words than: ‘to develop cutting-edge, capital-efficient content creation opportunities,”“I wonder how the directors and actors of their films feel about having their work fed into the AI to make a proprietary model. As an artist on The Hunger Games? I’m pissed. This is the first step in trying to replace artists and filmmakers,”
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