Vivek Singh, Executive Vice President – Business & Delivery. Palayekar Companies Inc. Read Vivek Singh's full executive profile here.
It's widely acknowledged that artificial intelligence is transforming the advertising business , changing how advertisers operate and spurring unprecedented growth. For many, it has become an essential component due to its human-like intelligence. Now, I believe AI is poised to revolutionize ad sales in several ways.
AI plays a crucial role in several aspects, including predicting user preferences, generating AI-driven ad content, offering personalized recommendations, reducing content search time, and ultimately boosting viewership and readership for media companies.
Generative AI holds the potential to assist broadcasters in creating searchable and accessible databases of video content through content digitization. Additionally, AI enables the generation of personalized ads across platforms like Facebook, Google and Instagram. While the possibilities for AI in ad development are seemingly limitless, it's important to recognize that we cannot solely rely on them at this time.
AI also plays a crucial role in increasing user engagement on over-the-top platforms by providing real-time insights into campaign performance to advertisers. As AI continues to improve, it is expected to deliver increasingly personalized experiences to audiences while capturing valuable behavioral data.Finally, AI provides media companies with cost optimization opportunities.
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