AI Startup Cartwheel, Led By OpenAI And Google Veterans, Raises $10 Million To Simplify 3D Animation

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AI Startup Cartwheel, Led By OpenAI And Google Veterans, Raises $10 Million To Simplify 3D Animation
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Cartwheel's 3D animation platform generates rigged 3D characters from text and video, and is backed by $10M from Craft, WndrCo, and Khosla.

Cartwheel, a new 3D animation company founded by OpenAI scientist Andrew Carr and former Google creative director Jonathan Jarvis, has come out of stealth with a browser-based animation platform designed to dramatically accelerate the creation of character animation for games, films, advertising, and social content. The company also announced a $10 million funding round led by Craft Ventures, bringing its total raised to $15.6 million.

“There’s this core frustration animators face with today’s software,” Carr told me. “You need huge teams and weeks of effort to do things that should be fast. We wanted to solve that.” Carr previously worked at OpenAI on code generation tools and saw the potential for language models to unlock animation workflows. Jarvis, a designer who helped launch Google Creative Lab and later led the animation-focused studio Universal Pattern. He and Carr started the company together in 2023.

Cartwheel also includes a character generator trained on licensed 3D assets. Users can upload sketches or models and receive rigged characters in return. The founders were adamant about the importance of training on paid, ethically sourced data, especially as legal scrutiny mounts around AI training practices.Cartwheel enters a growing field that includes Anything World and Wonder Dynamics.

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