Luxury fashion and beauty brands are increasingly leveraging AI to personalize experiences, forecast trends, and enhance sustainability. From virtual try-ons and AI-powered design tools to analyzing consumer data and optimizing supply chains, AI is poised to revolutionize the industry in 2025.
From hyper-personalised experiences to digital trend forecasting , 2025 could see AI redefining luxury fashion and beauty industries with brands keen to push the boundaries of technology while integrating AI into design, sustainability, and customer engagement.As fashion and beauty embrace AI for marketing and personalisation, 2025 promises even more possibilities.
Brands should use AI to provide even more tailored, personalised experiences for consumers. ASOS and Shiseido have successfully used AI to recommend fashion and beauty products based on users’ past purchases, browsing history, and individual preferences. In 2025, AI could take this further by offering real-time adjustments, such as recommending products based on a consumer’s changing skin conditions or seasonal wardrobe preferences.
AI’s role in forecasting fashion trends has already begun, but in 2025, it can evolve even further. WGSN’s AI-powered TrendCurve platform already scrapes data from e-commerce sites, catwalks, and social media platforms like TikTok to predict upcoming trends. In 2025, brands could leverage this AI to refine their collaborations with digital influencers.
One can expect that in 2025, AI will revolutionise how fashion trends are forecasted, enabling brands to pinpoint not only what is trending but also what has staying power. AI-powered platforms like WGSN’s TrendCurve and Heuritech’s systems can streamline trend forecasting by analysing millions of data points from social media, runway presentations, and e-commerce sites to determine which styles are likely to endure.
Fashion Beauty AI Fashion Beauty Sustainability Personalization Trend Forecasting
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