AI Kissing Apps Are Taking Deepfakes Mainstream

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AI Kissing Apps Are Taking Deepfakes Mainstream
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Social media platforms like TikTok and Meta have shown thousands of ads for apps that use AI to create fake videos of people kissing anyone they want.

Ads for apps that use AI to create fake videos of people kissing anyone they want are flooding social media platforms like TikTok and Instagram .have run thousands of ads for apps that use AI to generate fake kissing videos of people, allowing users to upload photos of any two people and let AI convert them into a video of them kissing. The apps are being marketed as tools that would allow you to instantly “kiss anyone you want”— no consent required.

Meta is also promoting “AI hugging” apps, ads for which show AI-generated videos of children hugging cartoon characters like Dora the Explorer, Mickey Mouse and Tom and Jerry. Some, like a video showing a young girl hugging an older man, promise parents that AI-powered apps could allow their children to “hug grandparents they never met.

AI-generated videos of people kissing and hugging are already circulating across social media. A video depicting Taylor Swift hugging Kim Jong Un has about 30 million views on Instagram. In late December, a deepfake video of Elon Musk and Italian Prime Minister Giorgia Meloni kissing went viral on X.that these “AI kissing” ads do not violate the company’s policies.

“This trend is normalizing exploitative deepfakes and taking nonconsensual participation in intimate or sexualized images as a joke,” she said. “It's the kind of thing that is easy to trivialize when you think about other people, but again, if you think about someone in your own sphere making images like this of yourself, someone who you wouldn't want having images, I think everyone can recognize that that is a violation.

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