AI is coming to a Taco Bell drive-thru near you

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AI is coming to a Taco Bell drive-thru near you
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Andrew Paul is Popular Science's staff writer covering tech news. Previously, he was a regular contributor to The A.V. Club and Input, and has had recent work featured by Rolling Stone, Fangoria, GQ, Slate, NBC, as well as McSweeney's Internet Tendency. He lives outside Indianapolis.

ArticleBody:Taco Bell is hoping artificial intelligence can understand “Crunchwrap Supreme” better than “Big Mac.” On July 31, the fast food chain’s parent company, Yum! Brands, announced it is now testing “Voice AI technology” at over 100 Taco Bell drive-thru locations across 13 states in an attempt to “enhance back-of-house operations for team members and elevate the order experience for consumers.

After over two years of rampant industry hype, critical and public opinions have quickly cooled on the rapid integration of AI systems like ChatGPT, Google Gemini, and Microsoft Copilot into everyday digital ecosystems. Labor advocates have vocally warned against such technology’s impact on human workers—CEOs across multiple companies have already cited AI as a factor behind employee layoffs.

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