Research from Bluefish indicates that paid advertising had a minimal impact on the AI-powered shopping recommendations consumers received during the 2025 holiday season.
Paid advertising played a minimal role in shaping what consumers saw in AI-powered shopping recommendations during the 2025 holiday season , according to new research from AI marketing firm 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","iv":"d561b0bdef48b4f2947790ef8c457114","s":"17039386f37bfb73"}Vestiaire Collective cofounder Fanny Moizant announces split from company‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory.
Paid advertising played a minimal role in shaping what consumers saw in AI-powered shopping recommendations during the 2025 holiday season, according to new research from AI marketing firm 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","iv":"d561b0bdef48b4f2947790ef8c457114","s":"17039386f37bfb73"}Vestiaire Collective cofounder Fanny Moizant announces split from company‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
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