A University of Cambridge study found that a leading LLM chatbot beat human competitors in strategic decision-making tasks, excelling in data-driven areas but struggling with unpredictable disruptions.
When researchers at the University of Cambridge pitted human competitors against a leading LLM, the chatbot beat the top participants on almost every metric. It also was fired more quickly.
Generative AI has demonstrated the potential to significantly outperform human CEOs in strategic decision-making by excelling in data-driven tasks like product design and market optimization. In an experiment simulating the automotive industry, AI models outpaced human participants in market share and profitability but faltered in handling unpredictable disruptions, leading to faster dismissals by virtual boards.
Business AI Leadership Ceos Decision Making Automation
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