Consumers spent a record $257.8 billion online during the 2025 holiday shopping season, a record driven largely by AI tools, indicating a shift in how people shop.
online during the 2025 holiday season, a new record and a 6.8% increase from the previous year, according to Adobe Analytics data published Jan. 7.Adobe Analytics, which analyzed online transactions and website traffic for its shopping trends report, said traffic from generative AI chatbots toward retailer’s sites, increased by 693.
4% from the 2024 holiday season, indicating a shift in the way people shop.reported 97% of U.S. retailers were planning to use AI for shopping, including incorporating tools for customer service and pricing.is among the American companies using AI to help shoppers, with the big-box retailer teaming with ChatGPT to allow consumers the ability to shop directly from the AI-powered tool., 52% of respondents already use AI tools for their shopping and 49% said they begin their shopping with AI-enhanced research.which reported “$229 billion of global online holiday sales “were influenced by AI and agents in the form of product recommendations, targeted offers and conversational customer service support.”Salesforce survey data shows it’s not just shopping that could be made quicker with AI, with three-quarters of shoppers interested in using AI tools for returns and exchanges.
Holiday Shopping Chatbots Walmart Amazon
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