Ahead of Red Rocks, Oliver Tree Discusses the Impact of Going Viral

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Ahead of Red Rocks, Oliver Tree Discusses the Impact of Going Viral
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'As far as ten years of failure goes, it was nice to see there was something there that could actually connect.'

, showcases his eclectic indie style with a sleek, dark bowl cut; narrow, rectangular red sunglasses; and a purple, pink and yellow ’80s-style windbreaker paired with comically large wide-leg jeans. It's also how he presented himself on at least eighteen of his singles since the release ofNickell's online discography — including three full albums and several EPs and singles — is surprisingly barren considering the amount of music the 29-year-old has written since his first composition.

And continue he did. For the next ten years, Nickell estimates he made around fifteen albums, spending massive amounts of time and energy on art that sat unheard and unperformed on his laptop's hard drive. So he turned to an atypical source for hints on how to boost his music: his budding comedy career on Vine.

"As far as ten years of failure goes, it was nice to see there was something there that could actually connect, because when you spend that much time and never have something really connect...it can feel a little frustrating and heartbreaking," he says., a country parody album inspired by his grandparents' ranch in Northern California.

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