AFTER THE BELL: What is the future of the movie theatre?

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AFTER THE BELL: What is the future of the movie theatre?
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I’m not sure, but I do know about the past of the movie theatre and there is a reason it is called a ‘cinema complex’, because dealing with the movie theatre is as complicated as a Pythagorean maths formula.

As a teenager, the movie theatre is an enormously important rite of passage because … girls. Or boys. Whatever.

And how far can you push your luck? The movie theatre itself is nice and dark, so that’s generally a plus. The Motion Picture Association of America records that the total number of tickets sold in the US way back in 2002 was about 1.6 billion, moving down more or less every year from then. The reason for the limited comeback is also obvious: streaming. We all discovered Netflix and Hulu, and all the others and, generally, the habit has more or less held The advent of streaming services has put the movie studios in a really difficult spot. Some movies during the pandemic were held back for years so they could be shown first in a theatre, which underlines how important theatres are for the studios.

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